In today’s competitive business landscape website loading time has become one of foremost concerns of any online business owners. They’ve valuable content, pretty graphics and they offer some of the topmost products/services available in the industry. Unfortunately, while going through the analytics they find a high bounce rate. The loading times of their websites might be the major one to blame. If you too belong to this league, you need to understand the major detrimental impacts caused by a slow-loading website. In this post, I’ve jotted down 4 such impacts so that you can give your best shot to avoid them.
How The Speed Of Your Website Affects Your Business
1. User Experience
When looking for a business, for example, how long would your wait for the website to load? If it takes more than 3 seconds, you’ll start getting bored and annoyed and finally you may navigate away to one of its competitor site. Similarly, your visitors will become irritated also if your website takes more time to load than expected. This poor user experience heavily impacts the visitors’ future buying decisions from your website.
2. Conversion Rate
According to a research, 40% of the visitors abandon a site if takes more than 3 seconds to load. Unquestionably, the more is your site’s abandon rate the less will be your conversion rate.
With a slow-loading website you’ll never be able to rank higher in SERPs. People entrust Google because they promote and recognize only the best categories amongst all. Though speed isn’t the ultimate ranking factor but it’s a significant factor that Google has clearly explained. If your website takes more time than it should, your newest updates or latest blogs might not be identified by the search engine crawlers.
4. High Bounce Rate
Loading speed of your site hugely contributes to your site’s bounce rate. Simply put, your bounce rate is the number of users navigated away from your site. While a low bounce rate stands for good user experience, a high bounce rate means your visitors are leaving quickly and might not return ever.
Slow page loading speed isn’t something that can’t be eliminated. In reality, you can easily tackle it with some simple techniques.