Why isn’t your website ranking high? Have you optimized your store to increase visitors? If you have not done it yet, better do it now because your e-commerce store will fetch you profit only if it get indexed at the top 3 places of the Google search results. As the Magento stores are typically based on selling a number of products, it is essential to optimize the site for the traffic to roll in. But, doing search engine optimization for an e-store is not similar to that of an ordinary website, however, the Magento platform offers easy customization for attaining SEO benefits.
Here Is The List Of The Best SEO Practices For Enhancing Your Magento Store:
1. URL Configuration
Configuring the URL of your store is an essential step to index it top when searched. Only a user-friendly URL with proper titles will rank high when searched. Naming your URL with the product name itself will serve the purpose well. To achieve this, you will have to make changes in the URL of your website. The first change is to navigate to the system settings- configuration- web-search engine optimization. Here you can find a menu called URL options, within which is another option called add store code to URLs. Do set it to no, as it will help in removing the product codes in your URL. Following this step navigate to the URL system rewrites and set it to yes and it will enable the search engine friendly URLs effectively.
2. Version Update
Similar to the other software, Magento platform requires updating it often. With every new version released, they offer premium SEO support to the website and help in improving the security. Also, several faults or drawbacks of the previous versions will be resolved and made better.
3. Manage Metadata
Managing the metadata is very much essential for the websites to rank high. The metadata or the meta description is the one which helps to grab the attention of the users. It is a best practice to include more than 3 relevant keywords for a single article so that your site will be ranked for several keywords.
4. Add Product Description
As the Magento stores are typically based on selling products worldwide, providing proper product information is a must to optimize your page for SEO rankings. Write down the product name, description with the keyword and other necessary details required. Also, make sure that you do not provide the similar description as provided by the manufacturer. Giving in unique details will help in ranking the page.
5. Make Changes In robot.txt File
In general, the Magento platform adds a robot.txt file to those products, which are not real. Having this in your website will prevent Google from indexing your store. To avoid this, make a change to the settings by navigating to the system-configuration-design-HTML heads-default robots and set the NOINDEX, NOFOLLOW option to INDEX, FOLLOW so that the search engine can crawl to your site easily.
6. Optimize Images
For an e-commerce store to rank high, the products and its images should be optimized well. To achieve this, upload an image not more than 100kb so that the page will load quicker. Also, entering image title with relevant product title instead of a number or code and adding alt text plays a vital role in allowing the search engine to rank your store.
7. Set Canonical URLs
If your site consists of two images, which are similar, Google considers it to be duplicate content and prevents the page from getting indexed. However, there may be products that can be placed in two different categories. In that case, modifying the canonical link settings will help you out. This can be done by navigating to the system- configuration-catalog-search engine optimization and set the option yes under “use canonical link meta tag for categories” and “use canonical link meta tag for products”.
8. Add Interlinks
Interlinking as the name says is linking one page to the other page of your website. With interlinking, you create an anchor text to the page and it helps to rank the keywords. Also, whenever a person visits your page, clicks interlink, and navigate to the other page of your store; the bounce rate of the store gets reduced. However, you should avoid adding clumsy links that are unnecessary.
9. Use Long Tail Keyword
When it comes to a product store, the customer search with keywords according to their requirements and they usually contain two or more words. So, if you make a long tail keyword for your products, it will help in gaining attraction of the customers and will increase the chances of purchasing.
10. Add Google Sitemap
Adding Google sitemap to your site will optimize the site and index it at the top. You can add it by navigating to google sitemap in the catalog menu and select the option to add new. Now, set the file name as sitemap.xml followed by clicking save and generate. Also, change sitemap generation frequency to match with your store frequency so that the updates of your site will reach Google instantly.
11. Enable Google Analytics
To own a successful e-store it is necessary to keep an eye on the page traffic of the store. To enable the Magento tracking for Google analytics, simply get the google analytics account number for configuration. Now, proceed to the Google API menu by navigating through system-configuration-sales-Google API. Select the option “Yes” and input your account number followed with saving the configuration.
12. Add Rich Snippets
The HTML codes that help in giving the customer an overview of the page is known as the rich snippet. In an e-store, the rich snippet could be added in the form of images to show the customers what they can buy from your store. Adding rich snippets can be done by entering the details about the price, product name, image, seller details, reviews, and ratings in the meta description field.
13. Keep Out Of Stock Products Live
An e-store with the reliable stock information is likely to be visited several times. So, provide the stock details of the products on your page by updating it from time to time. If it would take a long time to be in stock, remove the product and insert other products to purchase. Including details of the next availability date and letting customers know when it is in stock will improve the chances of your page visit.
14. Social Media Integration
No other media is as useful as social media; these days social media have reached the hands of every single person on the globe. Promoting the products of your store through these platforms will improve the SEO ranking of your page. Also, providing social media redirect buttons on your page will let satisfied customers share or review the product in the social media, which, in turn, will make people trust your store.
15. Include Customer Reviews
Make your store transparent by providing the customer review details of the products. In general, people look at the previous reviews and ratings before purchasing a product online. In that regard, if you have it visible in your e-store, the chances of increasing customers to your store is more.